The Problem / Our Mission
Why did we want to solve this problem?
The problem we see in society is the lack of nutrition in busy individuals and in low income communities. According to a research done by University of Michigan Frankel Cardiovascular Center, low-income communities are more likely to face obesity. Low-income communities are more likely to consume food with low-nutrition or fast food since they are less likely to access to supermarkets or decent restaurants. Busy individuals might also face the same circumstances.
The purpose is to help individuals stay healthy and avoid unhealthy foods that can result in obesity and illnesses. It is similar to other food apps as it services like a combination of Uber (on-demand) and Green Chef (healthy ingredients, but we add functions like calorie tracker and free pickups). In addition, it will be a cheaper alternative to low income and or busy individuals.
Target group:
- 1. Busy individuals
- 2. Lower to Middle Income
- 3. People with unhealthy food habits / obesity
- 4. People looking for more nutritious meals that don’t want to cook
